Hotel Promotions
Non-Refundable Rate. No Cancels/No changes.

These hotel rates have a non-refundable cancel penalty that goes into effect upon booking. Penalties will apply if the hotel reservation is cancelled or changed. Please reference the Hotel advisories for the specific hotel cancel penalty.


Applicable Dates:
Booking Dates: 14 Nov 2018 onwards;05 Sep 2023 onwards
Travel Dates: 14 Nov 2018 onwards;05 Sep 2023 onwards
*Applicable promotions will display with your room selection. Some restrictions may apply.
$400 Instant Savings included in the Rate.
$400 Instant Savings included in the Rate.
Applicable Dates:
Booking Dates: 27 Feb 2026 to 19 Mar 2026
Travel Dates: 27 Feb 2026 to 15 Dec 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.
Free Perks- In-room sparkling wine breakfast, 25% spa discount, and complimentary bottle of alcohol.
Guest will receive:-

- One Standard set of amenities
- Welcome letter
- One (1) bottle of wine/sparkling wine, rum, or tequila (per room/per stay)
- 25% discount on Spa Services (one per person/per stay)
- One (1) in-room family breakfast or breakfast with sparkling wine (per room/per stay)

Additional Terms and Conditions:
Type of wine/spirit bottle provided is at hotel discretion. 
Spa discounts apply to spa treatments and services only; not applicable towards the purchase of spa products.
Any Spa Service or discounts that state valid per person/per stay are limited to a max of two (2) adults per room.
Discounted amenities and services cannot be combined with other discounts or special offers on property.
All amenities are subject to availability.
Additional restrictions may apply on eligible Spa Services. 
All services should be arranged with the concierge after check-in.

Blackout: Dec 21-Jan 4 each year.
Applicable Dates:
Booking Dates: 01 Jan 2026 to 31 Dec 2026
Travel Dates: 01 Jan 2026 to 30 Jun 2027
*Applicable promotions will display with your room selection. Some restrictions may apply.
Experience a higher level of luxury with Preferred Club inclusions.
All Preferred Club suites offer the following additional amenities and services: 
•Private Preferred Lounge 
•VIP Status and Amenities 
•Concierge service 
•Daily continental breakfast service in the lounge 
•Afternoon hot and cold hors d’oeuvres; exquisite desserts, and fine liquors in the lounge 
•Pillow menu 
•Complimentary newspaper in lounge every day (English or Spanish) 
•Free computer access in Preferred Lounge 
•Upgraded mini-bar service  
•Upgraded bath amenities 
•Books, DVD’s and CD’s available

** Added value’s are not combinable with same added value’s of other promotions. 
Applicable Dates:
Booking Dates: 25 Nov 2021 to 31 Dec 2050
Travel Dates: 25 Nov 2021 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.
Enjoy Unlimited-Luxury™ inclusions during your stay.

The inclusive program includes the following amenities:

  • Limitless access to gourmet à la carte dining options without reservations required
  • Unlimited international and domestic top-shelf spirits
  • Unlimited natural fruit juices and soft drinks
  • Room and concierge services (Limited availability from 7am-11pm)
  • Pool and beach wait service
  • Daily refreshed mini-bar with soft drinks, juice, bottled water and beer
  • Daily maid service
  • Endless daytime activities and live nightly entertainment
  • Theme parties, oceanfront bars and entertainment venues
  • No wristbands required
  • All taxes and gratuities

Important Information:  Redemption information will be provided by the hotel at check-in.  

Applicable Dates:
Booking Dates: 14 May 2018 to 31 Dec 2050
Travel Dates: 14 May 2018 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Barefoot Grill

    Snacks served pool side

  • Bordeaux

    French Cuisine

  • Churro and Ice Cream restaurant
  • Coco Café

    24-hour dining

  • Market Cafe

    Buffet-style international cuisine

  • Oceana

    Fresh gourmet seafood

  • Romantic Dining Experience
    For your honeymoon, wedding anniversary or when you just decide to have a very special dinner with your sweetheart or friend, we can set a spectacular private dinner for your party, with a delicious menu, served exclusively at one of our appointed spots. This special dinner is served only by advance reservation through our concierge.*
    * The Romantic Dining experience is valid on all new bookings at select Secrets Resorts & Spas made now through December 22, 2021 for travel from now through December 22, 2021. Cost varies by location. With this package, guests will receive one Romantic Dining experience during their stay. The Romantic Dining experience can be arranged with the concierge upon check-in. Price is based on double occupancy, per stay. Blackout dates and restrictions may apply. This entire offer is based on availability. This offer is combinable with other promotions. Not applicable to group bookings. 

  • The Bay Café

    Signature coffee shop serving fresh made coffee and pastries


  • Various Lounges/Bars

    - Manatees

    - Preferred Club Bar

    - Rendezvous

    - Showtime

    - Sugar Reef

    - Sweet Bites

    - Gohan Sushi Bar

    - Smoothie Bar

On-Site Amenities
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service,Offsite†
  • Pets allowed†
  • Shops and commercial services,Offsite†
  • Spa†
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service, Offsite†
  • Pets allowed†
  • Shops and commercial services, Offsite†
  • Spa†
  • Tour/sightseeing desk†
  • Wireless internet connection in public areas
Off-Site Amenities
  • Meeting/Board Rooms†
On-Site Wedding Services
  • Wedding, honeymoon and spa packages
    Wedding gazebo

† Fees may apply

On-Site Recreation
  • Fitness center on-site
    The state-of-the-art fitness center provides a full range of cardio-conditioning equipment including free weights, treadmills, lifecycles, stair climbers, cross trainers, ellipticals and fitness accessories.
  • Spa †

    SECRETS SPA BY PEVONIA®


    For those seeking a sanctuary for the senses, the world-class spa offers a sublime atmosphere of pure indulgence combining hydrotherapy and pampering treatments creating a refreshing, invigorating and peaceful experience. 

    Indulge in your choice of soothing, relaxing and comfort-driven treatments, including:

    - Soothing hydrotherapy and relaxing treatments
    - Saunas
    - Steam rooms 

    - Private showers 

    - Massages
    - Facials 

    - Manicures 

    - Pedicures
    - Full-service beauty salon

  • Volleyball
  • Water activities †

    - Aqua-aerobics
    - Water trampoline
    - Kayak
    - Non-motorized water sports
    - Water polo

† Fees may apply

Customer Ratings & Reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 12534 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Wedding

    We had our wedding here and everything was amazing! LIVIER CORTES was our wedding coordinator and was amazing to work with. She made everything so easy and our day was perfect.

    Mar 01, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    A great resort that is made amazing by the staff!

    My wife and I just returned from this resort two weeks ago (our fourth visit in five years). Just as it has been during all of our previous visit, the resort was clean and the staff is exceptionally welcoming. The staff and the food (mainly the staff) are the reasons we continue to visit this resort. We didn’t get the room that we wanted or loved but the experience was still great. We were in the preferred building with an ocean view room on the fourth floor. The views weren’t the greatest of the bay or the sunsets but we still loved our stay. The service and food were excellent. Our “welcome home” is always so heartwarming when we arrive. We had a wonderful bellman assist us with our luggage and deliver it directly to our room for us. This type of introduction and service is great! Our UVC check in was really easy and quick. We were escorted to the UVC office and checked in by Miriam and she then took us to our room. We asked to be moved to the main non-preferred building from the preferred building for better views but they weren’t able to accommodate our request. Additionally, our UVC representative Gio is amazing. We love Gio! He was off when we arrived but came to find us several times throughout the week when we were on the beach just to chat and check on us. He is wonderful! During our stay, we loved the buffet for breakfast and lunch and Tamarindo, and Capers for dinner. We went to the Capers wine cellar again, as we go there every trip at least one time and had one of our most favorite meals. It was a 7-course meal and was phenomenal. The service from Franscisco was beyond belief. He was busy with several tables the evening we had dinner but he still made us feel special. He has a wonderful personality and is great at what he does. Knowing he was busy we told him he didn’t need to do the “Mexican coffee” fire show. He seems bummed but told us to come back. We saw him around the pool later in our visit and he made us a reservation to come to eat at the Capers restaurant early that evening so he would wait on us. He did a private after dinner show at our table when he made us “Mexican coffee” with flaming tequila. It was awesome and so unexpected. He went above and beyond what was expected and made our evening wonderful. We had another great dinner at Tamarindo and as expected the service was exceptional. We were waited on by Roberto and Cesara. They were great and we didn’t want for anything. They made wonderful recommendations and made our evening exceptional. We also loved our experience in the Market Café. The food was always good but the service was exceptional. Our waiters were Sergio, Antonio, and Maria every morning. Sergio and Antonio are two that we have become close to from our past trips and greeted us like long time friends when we first arrived. They are super special and made us feel like family. Sergio has an amazing personality, seemed so happy, and takes pride in his work! He took time to chat with us and made us a special cappuccino every morning (which he remembered from our last trip without us even mentioning it). It was such a nice touch and honestly Sergio is a big part of why we came back!. Even though Antonio was not our waiter he came to great us every time we came for breakfast and lunch. The final morning, Sergio and Maria took great care of us; came to our table with a plate of dessert with “have a nice trip” written on it. Another amazing touch that warmed our hearts! We said our goodbyes with tears in our eyes because we care for these folks so much. Sergio and Antonio especially have become like family. Maria has also become someone we look forward to seeing during our trips. She is so sweet. The waves were high during our stay and there were a few beach events that required set up so we didn’t get to spend as much time as we would normally have. We in turn sat around the pool more than we normally would. The new pool deck is amazing! We received great drink service from Alejandro! He had such a great personality and made our day fun. Every time he came around he made sure we didn’t need anything else and joked around with us. He was so fun. We also cannot go without mentioning the service we received in the preferred bar from Jose Maria. The bar is a great little area to grab a drink before dinner and a snack when needed, but Jose Maria was awesome. We sat and had a few drinks at the table in front of the bar before dinner one evening and he was exceptional. He came out from behind the bar and refilled our drinks before we were even finished. Every time we came through the bar area he would great us and a few days later we came through before dinner and he had already begun to make our drinks before we even asked. It was awesome!! Orlando in the ice cream shop, is so great and has such an infectious smile! We planned to go every evening but were so full we only made it two or three times. The ice cream was great but Orlando’s personality lights up the room! We also had amazing service from our concierge Jose Becerra. He was always coming around and asking us if we needed anything. He was in constant communication with us and took care of every need we had. He was a great assistance to us and a pleasure to be around! This resort is full of so many amazing people that we have grown so close to. We have also become very close to Arelli, the manager of the bar and server crew. She has an amazing personality and is such a wonderful person. She is also one of the team that we look forward to seeing during our visits!! We love this resort for the amazing people, the great food and views. We also travel there during whale watching season for that wonderful experience.

    Feb 28, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    This was a return visit with UVC member friends who had not been previously and it was a great experience overall.

    We joined UVC back in late 2015 and have visited many resorts since that time. Secrets Vallarta Bay stands out as a favourite due to the friendly and efficient staff, how well the overall facility is kept and above average food quality for an all inclusive resort.

    Feb 27, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Secrets Vallarta Bay - Excelente!!

    We had an amazing, relaxing stay at Secrets Puerto Vallarta Bay! The hotel, UV team, and restaurant staff were all incredibly welcoming and attentive—every detail was taken care of. Highly recommend both Secrets Puerto Vallarta Bay and Dreams Vallarta Bay Resort & Spa for couples and families looking for a stress-free getaway. Plus, Puerto Vallarta felt safe and easy to travel to. Can’t wait to go back! 🌴✨ Hola hola!!! 👒

    Feb 27, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Would Recommend to Anyone

    Went in large group to celebrate a milestone birthday. I would definitely come back. I have been to resorts in other large tourist destinations in Mexico, and this resort stands out. Facilities are well cared for, and staff morale was noticeably high. (even through February 2026 cartel interruptions.) Food and beverage options were abundant and easy to access. Cannot recommend spa with hydrotherapy enough - worth the spend.

    Feb 27, 2026
Hotel Advisories
  • AdvisoryStudent Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms. The hotel reserves the right to deny lodging to any reservations of this type.
General Policy
  • Check In: 3:00 PM
  • Check Out: 12:00 PM
  • Minimum Check-In Age: 18
  • General Policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - This hotel cannot guarantee a spring break-free environment. Student Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms.

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.

  • Pet Policy : Pets Allowed:
    Resort allows small dogs under 22 lbs. Please contact the resort prior to booking to confirm all requirements are met and they can provide you the current cost per night. This fee will be $65 for 2026 payable to the hotel. Proper paperwork must be provided to the hotel prior to check-in.

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Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319