Hotel Promotions
Honeymoon Inclusions!
Guests celebrating their honeymoon will receive:

A bottle of sparkling wine upon arrival in room + special room decoration 

Important Information: To receive this offer, you must put "Honeymoon Booking" in the Special Service Request section during check-out or call our Customer Care Center and we will be happy to make the notation for you. Wedding certificate (no later than 6 months after the wedding date) is required at check in.
Applicable Dates:
Booking Dates: 20 Jun 2024 to 31 Oct 2026
Travel Dates: 01 Nov 2024 to 31 Oct 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.
All Inclusive Inclusions
All Inclusive Inclusions:

* Luxurious buffet restaurant for breakfast, and options for lunch at our a la carte gourmet restaurant with AC or our spectacular ocean view rooftop for lunch in open air
* Dinner at a selection of 2 gourmet a la carte restaurants (Asian and Mexican) with exclusive selected menus and a specialty Italian buffet restaurant
* Alcoholic and non alcoholic international brands available at 5 different bars within the hotel, including an amazing rooftop bar overseeing the ocean
* High speed Wifi at all areas including the rooms


Additional Information will be provided at check in to your hotel.
Applicable Dates:
Booking Dates: 20 Jun 2024 to 31 Oct 2026
Travel Dates: 01 Nov 2024 to 31 Oct 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Asiatico
    Asiatico brings Far East flavors into light and elegant gourmet dishes. Enjoy all the sophistication of world cuisine in the heart of Riviera Maya.
  • Cachito Cocina Mexicana
    Cachito, The Reef 28’s signature restaurant, offers an exclusive menu designed by internationally-renowned Chef de Cuisine, Margarita Carrillo. While dishes will always be traditional, guests can expect interesting and innovative items in an upscale setting that is warm and inviting. Chef’s delectable reimaginings of classic fare mean guests get to experience dishes inspired by local ingredients and infused with everything from coconut and chili-based sauces to seasonal flowers, herbs, and fresh seafood.
  • Lobby Bar 28
    Our lobby bar welcomes you to The Reef 28 and to the vibrancy of downtown Playa del Carmen. Enjoy our full bar and casual atmosphere as the perfect pregame gathering spot or post-party nightcap.
  • Roof 28
    Roof28 is where guests get a chance to get away and play. Sit high atop our gorgeous hotel, where the low bustle of the city serenades you. Every hour is happy hour amidst the backdrop of the ocean as seen beyond our tantalizing infinity pool. Music, full bar, poolside attire, delicious food, and good times await you during your stay.
  • Veinti8cho
    At the heart and center of The Reef 28 is the fashionable and friendly Veinti8cho. Choose from the buffet or a la carte menus and marvel at the sight of the high ceilings and fresh daily offerings. It's the perfect place, just for two, or for a party of both new and old friends.
On-Site Amenities
  • Concierge desk†
  • Exercise gym†
  • Pool†
  • Spa†
  • Wireless internet connection in public areas
On-Site Wedding Services
  • Please contact the hotel for additional information.

† Fees may apply

On-Site Recreation
  • Golf location (onsite/nearby) †
    The Hard Rock Golf Club Riviera Maya (18 holes par 72) is located right in front of our resort. Designed by Robert von Hagge, this wonderful setting surrounded by exotic nature and ancient Mayan ruins, has a Club House with a golf shop, snack bar and facilities such as a driving range, miniature golf, changing rooms and showers, and shoe rental.
  • Non-Motorized Water Sports †
    Your Reef stay includes unlimited access to non-motorized watersports and watercraft, including sea kayaks, sailboats and stand-up paddleboards at our sister resorts in The Reef Playacar & The Reef Coco Beach.

    Sailboats are available at Reef Playacar only.
  • Pool †
    Rooftop infinity pool with poolside dining and indoor spa pool, both with towel service
Off-Site Recreation
  • Scuba diving †
  • Snorkeling †

† Fees may apply

Customer Ratings & Reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 3687 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Reef 28

    First time to this hotel, although we have been to Playa del Carmen many times. Only one person working the check-in desk so the process was much longer than necessary. Only one other person was checking in when we arrived. Check-out was slow as well, but there were multiple groups doing so at the same time, so waiting was to be expected. Everything else was great. Would stay here again.

    Dec 12, 2025
  • TRI_LOGO_ANCILLARY_ 2.0 star tripadvisor rating
    Not An All-Inclusive

    With the exception of the breakfast buffet, many food items and most bar menu items are not included in the All-Inclusive Package. We had trouble with excess humidity (sheets and clothing were damp/soggy) in our room, which staff didn't seem to want to address. Roof-top pool and bar were exceptional!

    Dec 12, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Beautiful country, service and people.

    Great service from great people. Shoutout to Francisco, Ramon, Bernardo,Israel and the rest of the staff. We were treated like kings and queens and were given great service of lifetime. Thank you for putting the guest first and introducing us to Playa del Carmen hospitality. Till next time my friends.

    Dec 12, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Vacation at The Reef 28

    Everyone was fantastic! Freddy was great and always a pleasure to help us! The food and drinks are good! Music is on point and the atmosphere is fun!

    Dec 11, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Best vacation ever!

    This was the best Mexico trip ever and I have been all over! This place is very Bougie and the staff are absolutely lovely. From Ricky Ricardo at the Lobby bar, he makes the best Espresso Martini's ever! Alejandro at the Rooftop is so personal and we had some really nice chats with him. Everyone's English is far better than my Spanish, I will have to step it up when we go back. The real star of the Rooftop is Francesco, from day 1 he welcomed us everyday and ensured that we had fresh drinks and yummy food. We were treated so well by everyone, we can't wait to come back. If you are looking for a little "White Lotus" feel then the Reef 28 is form you, good job Team Reef 28!

    Dec 11, 2025
Hotel Advisories
  • AdvisoryThere will be a $4 per day, per room Environmental tax fee. This can be paid by guest upon arrival. This amount is not included in your vacation price and will be collected at your hotel. These funds are being used to protect, maintain and conserve the natural beauty of the destination in the area and its surroundings.
General Policy
  • Check In: 3:00 PM
  • Check Out: 12:00 PM
  • Minimum Check-In Age: 18
  • General Policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old. Valid for stays 11/01/2022 onwards. 

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price.  Minimum night stay restrictions may apply.  Reservation changes may not be permitted unless authorized by the hotel.

    Resort Fee – (Leave Resort Fee information if travel is still current.)

    Spring Break Policies-The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old.

    The king bed is optional, and will be an additional $10 per day, payable at the hotel. (Upto 10/31/2025)

    effective - 11/1/2025

    The king bed is optional, and will be an additional $7 per day, payable at the hotel.

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Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319