Nestled between stunning beaches and Playa del Carmen's bustling 5th Avenue is the perfect place to indulge, celebrate and escape.
Town, fun and beach all within your reach!
Our cosmopolitan, adults-only hotel pampers you with luxurious suites, contemporary world-class cuisine, a sensuous spa, a high-energy rooftop bar with everything DJs, and must-have amenities for fun and fitness.
Sophisticated yet authentic, located at the iconic 28 block, the hotel is the perfect choice for couples, singles, and friends. This charming property melts the best of luxury hospitality with the inviting warmth of traditional Mexican culture.
Get in on all the perks with either an all-inclusive stay or a bed & breakfast stay.


Downtown Playa del Carmen
Cancun International Airport : 34 miles

Property Information

Suites: 120


Resort Details


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Hotel Advisories

Advisory There will be a $2 per day, per room Environmental tax fee. This can be paid by guest upon arrival. This amount is not included in your vacation price and will be collected at your hotel. These funds are being used to protect, maintain and conserve the natural beauty of the destination in the area and its surroundings.

General Policies & Fine Print

Check In: 3:00 PM
Check Out: 12:00 PM
Minimum Check-In Age: 18
General Policies:

Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

Hotel Spring Break Policy - The hotel will not accept any student groups. Student groups are considered young kids between 16-22 years old. Valid for stays 11/01/2022 onwards. 

Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

General Information - Room taxes and service fees are included in vacation price.  Minimum night stay restrictions may apply.  Reservation changes may not be permitted unless authorized by the hotel.

Resort Fee – (Leave Resort Fee information if travel is still current.)

Customer Ratings & Reviews

TripAdvisor Traveler Rating

4.5 3027 reviews
  • 5.0 star tripadvisor rating
    The Reef 28

    Great Hotel!! Good staff, nice food and excellent drinks especially at the lobby bar with Alejandro! The rooms are nice too, the hotel at a nice location not far away from the party zone. What I also really liked ist the Rooftop Pool and bar :-)

    Dec 04, 2023
  • 5.0 star tripadvisor rating

    This is the funnest hotel! We had an absolute blast. The rooms are clean and well-maintained. The rooftop pool was awesome and so much fun. The staff were so helpful and friendly, especially Marco, who went above and beyond to ensure we had an amazing trip.

    Dec 03, 2023
  • 5.0 star tripadvisor rating

    I like this place , I was here last year and the year before so I am back now , I received excellent service from both Anel and Marina. The food and ambiance on the rooftop the view amazing. Thank you

    Nov 28, 2023
  • 5.0 star tripadvisor rating
    Highly recommended

    The entire experience here was great … from start to the Finish! Highly recommended! Thank you to all the staff for making it extra special especially Julian in the rooftop Pool Area … what a guy!!! It’s lively, with great food and we will definitely be back again!!!

    Nov 27, 2023
  • 5.0 star tripadvisor rating
    Excellent hotel.

    a scuba diving trip with friends. Excellent rooms and personnel .. Food and drinks are good.. Conveniently located next to 5th ave. for additional verity of entertainments and restaurants. will come back.

    Nov 27, 2023
Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319