Hotel Promotions
Non-Refundable Rate. No Cancels/No changes.

These hotel rates have a non-refundable cancel penalty that goes into effect upon booking. Penalties will apply if the hotel reservation is cancelled or changed. Please reference the Hotel advisories for the specific hotel cancel penalty.


Applicable Dates:
Booking Dates: 14 Nov 2018 onwards;05 Sep 2023 onwards
Travel Dates: 14 Nov 2018 onwards;05 Sep 2023 onwards
*Applicable promotions will display with your room selection. Some restrictions may apply.
Get free perks: sparkling wine breakfast, 25% discount on spa, and more.
Free perks Inclusions:


• One bottle of wine/sparkling wine, rum or tequila (per room/per stay)*
• 25% Discount on Spa Services (one per person/per stay)**(Max of 2 per room.).
• One in-room family breakfast or sparkling wine breakfast (per room/per stay).

Additional Terms and Conditions:
  • Type of wine/spirit bottle provided is at hotel discretion 
  • Spa discounts apply to spa treatments and services only; not applicable towards the purchase of spa products
  • Any Spa Service or discounts that state valid pp/ps are limited to a max of two (2) adults per room
  • Discounted amenities and services cannot be combined with other discounts or special offers on property
  • All amenities are subject to availability
  • Additional restrictions may apply on eligible Spa Services 
  • All services should be arranged with the concierge after check-in
Added values are not combinable with same added values of other promotions.
Blackout: Dec 21-Jan 4 each year.
Applicable Dates:
Booking Dates: 25 Apr 2025 to 31 Dec 2025
Travel Dates: 01 Jul 2025 to 30 Jun 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.
Save up to 48%, plus additional amenities.
Savings up to 48% (already reflected in the rates). Upscale in-room welcome amenity. Elevated turn-down service one night during stay. Welcome amenity and turn-down service limited to one per room per stay and subjected to availability.
Applicable Dates:
Booking Dates: 01 Jul 2025 to 30 Sep 2025
Travel Dates: 01 Jul 2025 to 04 Apr 2026
*Applicable promotions will display with your room selection. Some restrictions may apply.
Experience a higher level of luxury with Preferred Club inclusions.
All Preferred Club suites offer the following additional amenities and services: 
•Private Preferred Lounge 
•VIP Status and Amenities 
•Concierge service 
•Daily continental breakfast service in the lounge 
•Afternoon hot and cold hors d’oeuvres; exquisite desserts, and fine liquors in the lounge 
•Pillow menu 
•Complimentary newspaper in lounge every day (English or Spanish) 
•Free computer access in Preferred Lounge 
•Upgraded mini-bar service  
•Upgraded bath amenities 
•Books, DVD’s and CD’s available

** Added value’s are not combinable with same added value’s of other promotions. 
Applicable Dates:
Booking Dates: 25 Nov 2021 to 31 Dec 2050
Travel Dates: 25 Nov 2021 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.
Receive $200 in resort coupons to enhance your stay.

Guests will receive $200 in Resort Coupons per room, per stay. 

Resort Coupons do not hold any cash or commercial value, are not refundable and non-transferable. 

Resort Coupons are valid during the original stay and cannot be combined with any other promotion or special offer. 

Redemption information will be provided by the hotel at check-in.

Important Notice: This entire offer is based on availability and can be modified or closed out at any time.


Applicable Dates:
Booking Dates: 19 Jun 2020 to 31 Dec 2050
Travel Dates: 19 Jun 2020 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.
Enjoy Unlimited-Luxury™ inclusions during your stay.

The inclusive program includes the following amenities:

  • Limitless access to gourmet à la carte dining options without reservations required
  • Unlimited international and domestic top-shelf spirits
  • Unlimited natural fruit juices and soft drinks
  • Room and concierge services (Limited availability from 7am-11pm)
  • Pool and beach wait service
  • Daily refreshed mini-bar with soft drinks, juice, bottled water and beer
  • Daily maid service
  • Endless daytime activities and live nightly entertainment
  • Theme parties, oceanfront bars and entertainment venues
  • No wristbands required
  • All taxes and gratuities

Important Information:  Redemption information will be provided by the hotel at check-in.  

Applicable Dates:
Booking Dates: 14 May 2018 to 31 Dec 2050
Travel Dates: 14 May 2018 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Barefoot Grill

    Snacks served pool side

  • Bordeaux

    French Cuisine

  • Churro and Ice Cream restaurant
  • Coco Café

    24-hour dining

  • Market Cafe

    Buffet-style international cuisine

  • Oceana

    Fresh gourmet seafood

  • Romantic Dining Experience
    For your honeymoon, wedding anniversary or when you just decide to have a very special dinner with your sweetheart or friend, we can set a spectacular private dinner for your party, with a delicious menu, served exclusively at one of our appointed spots. This special dinner is served only by advance reservation through our concierge.*
    * The Romantic Dining experience is valid on all new bookings at select Secrets Resorts & Spas made now through December 22, 2021 for travel from now through December 22, 2021. Cost varies by location. With this package, guests will receive one Romantic Dining experience during their stay. The Romantic Dining experience can be arranged with the concierge upon check-in. Price is based on double occupancy, per stay. Blackout dates and restrictions may apply. This entire offer is based on availability. This offer is combinable with other promotions. Not applicable to group bookings. 

  • The Bay Café

    Signature coffee shop serving fresh made coffee and pastries


  • Various Lounges/Bars

    - Manatees

    - Preferred Club Bar

    - Rendezvous

    - Showtime

    - Sugar Reef

    - Sweet Bites

    - Gohan Sushi Bar

    - Smoothie Bar

On-Site Amenities
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service,Offsite†
  • Pets allowed†
  • Shops and commercial services,Offsite†
  • Spa†
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service, Offsite†
  • Pets allowed†
  • Shops and commercial services, Offsite†
  • Spa†
  • Tour/sightseeing desk†
  • Wireless internet connection in public areas
Off-Site Amenities
  • Meeting/Board Rooms†
On-Site Wedding Services
  • Wedding, honeymoon and spa packages
    Wedding gazebo

† Fees may apply

On-Site Recreation
  • Fitness center on-site
    The state-of-the-art fitness center provides a full range of cardio-conditioning equipment including free weights, treadmills, lifecycles, stair climbers, cross trainers, ellipticals and fitness accessories.
  • Spa †

    SECRETS SPA BY PEVONIA®


    For those seeking a sanctuary for the senses, the world-class spa offers a sublime atmosphere of pure indulgence combining hydrotherapy and pampering treatments creating a refreshing, invigorating and peaceful experience. 

    Indulge in your choice of soothing, relaxing and comfort-driven treatments, including:

    - Soothing hydrotherapy and relaxing treatments
    - Saunas
    - Steam rooms 

    - Private showers 

    - Massages
    - Facials 

    - Manicures 

    - Pedicures
    - Full-service beauty salon

  • Volleyball
  • Water activities †

    - Aqua-aerobics
    - Water trampoline
    - Kayak
    - Non-motorized water sports
    - Water polo

† Fees may apply

Customer Ratings & Reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 12136 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Fun, Comfortable Getaway in PV

    We stayed at Secrets in June and had a really enjoyable first experience with an all-inclusive resort. We booked a Preferred Club room, which was spacious, clean, and very comfortable. Nice place to chill and unwind between pool/beach and dinner. The food across the resort was solid, with a good variety of options and correct portions. It was a nice introduction to the all-inclusive format for us newbies. One of the highlights of our stay was the service, especially from our butler, Jose Becerra. He went above and beyond to help us coordinate airport travel, secure restaurant reservations, and make sure everything on property and off went smoothly. His friendly and attentive support made the whole experience feel even more effortless. All in all, Secrets Vallarta Bay was a great spot for a low-stress vacation. We'd happily return and serves as a solid benchmark for future getaways!

    Jul 10, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Secretes is one of the best all inclusive i have ever been awesome people .

    Jose Becerra the best Resort manager on site he help us in everything even making our special for any occasion if you ever make a reservation make sure to ask Jose Becerra at Perfered club

    Jul 09, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Will be back!

    The resort was amazing. The pools, the entertainment team. Definitely would stay in the preferred club again at secrets

    Jul 09, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    10/10

    Best all inclusive, jose our butler was the best. Was always on too of things and went the extra mile for us always. Will be going back.

    Jul 09, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    We loved this place

    This was our first time in Mexico and we were recommended this resort and it did not disappoint. Everything was fantastic from the service to the amenities. We did Yoga, We used the Paddle Boards we went on a catamaran. Jaime helped us with the beach activities and was very helpful. We loved Veronica and Jorge on the entertainment crew at the pool!

    Jul 08, 2025
Hotel Advisories
  • AdvisoryStudent Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms. The hotel reserves the right to deny lodging to any reservations of this type.
  • AdvisoryStarting July 1 the main pool and hot tub will undergo renovations, including tile and deck updates. Phase one (until July 20) may involve noise and minor dust, while phase two (July 21–August 28) will have intermittent noise. Temporary walls and work hours (10:00 AM–7:00 PM) will minimize disruptions. The entertainment pool will remain open, with extra lounge chairs available. All poolside activities will relocate there for guest enjoyment. We appreciate your patience during this upgrade.
General Policy
  • Check In: 3:00 PM
  • Check Out: 12:00 PM
  • Minimum Check-In Age: 18
  • General Policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - This hotel cannot guarantee a spring break-free environment. Student Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms.

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.

  • Pet Policy : Pets Allowed:
    Resort allows small dogs under 22 lbs. Please contact the resort prior to booking to confirm all requirements are met and they can provide you the current cost per night. This fee will be payable to the hotel. Proper paperwork must be provided to the hotel prior to check-in.

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Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319