Hotel Promotions
Deal of the Day. Non-refundable Rate - No cancellations or changes allowed.
The discount is already reflected in the vacation price.
Applicable Dates:
Booking Dates: 05 Jul 2018 to 31 Dec 9999
Travel Dates: 05 Jul 2018 to 31 Dec 9999
*Applicable promotions will display with your room selection. Some restrictions may apply.
Non-Refundable Rate. No Cancels/No changes.

These hotel rates have a non-refundable cancel penalty that goes into effect upon booking. Penalties will apply if the hotel reservation is cancelled or changed. Please reference the Hotel advisories for the specific hotel cancel penalty.


Applicable Dates:
Booking Dates: 14 Nov 2018 to 31 Dec 9999;05 Sep 2023 to 31 Dec 9999
Travel Dates: 14 Nov 2018 to 31 Dec 9999;05 Sep 2023 to 31 Dec 9999
*Applicable promotions will display with your room selection. Some restrictions may apply.
Get free perks: in-room champagne breakfast, 25% discount on spa, and more.
Free perks Inclusions:


  • One bottle of wine/sparkling wine, rum or tequila (per room/per stay)*
  • 25% Discount on Spa Services (one per person/per stay)**(Max of 2 per room.)
  • One in-room family breakfast or champagne breakfast (per room/per stay)

Spa discounts apply to spa treatments and services only; not applicable towards the purchase of spa products. Discounted amenities and services cannot be combined with other discounts. Additional restrictions may apply on eligible Romantic Dinner packages or Spa services. All services should be arranged with the concierge after check-in. Resort Coupons cannot be combined with Spa, Wine, or Romantic Dinner discounts.

Added values are not combinable with same added values of other promotions.
Applicable Dates:
Booking Dates: 06 Feb 2024 to 30 Jun 2025
Travel Dates: 05 Jan 2025 to 30 Jun 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
More free perks for upgraded room: 30% off romantic dinner, beach bag, and more.
Free perks Inclusions:

  • One bottle of wine/sparkling wine, rum or tequila (per room/per stay)*
  • 25% Discount on Spa Services (one per person/per stay)**(Max of 2 per room.)
  • One in-room family breakfast or champagne breakfast (per room/per stay)
  •  30% off romantic dinner. Discounts are only applicable towards select romantic dinner menus/packages.
  •  Gift Beach Bag.

Spa discounts apply to spa treatments and services only; not applicable towards the purchase of spa products. Discounted amenities and services cannot be combined with other discounts. Additional restrictions may apply on eligible Romantic Dinner packages or Spa services. All services should be arranged with the concierge after check-in. Resort Coupons cannot be combined with Spa, Wine, or Romantic Dinner discounts.

Added values are not combinable with same added values of other promotions.
Applicable Dates:
Booking Dates: 06 Feb 2024 to 30 Jun 2025
Travel Dates: 05 Jan 2025 to 30 Jun 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Get a complimentary upgrade to nonstop transfers with purchase of shared transfers.
Guest will receive a Complimentary upgrade to nonstop transfers with purchase of shared transfers.


Applicable Dates:
Booking Dates: 12 Oct 2022 to 31 Dec 9999
Travel Dates: 12 Oct 2022 to 31 Dec 9999
*Applicable promotions will display with your room selection. Some restrictions may apply.
Experience a higher level of luxury with Preferred Club inclusions.
All Preferred Club suites offer the following additional amenities and services: 
•Private Preferred Lounge 
•VIP Status and Amenities 
•Concierge service 
•Daily continental breakfast service in the lounge 
•Afternoon hot and cold hors d’oeuvres; exquisite desserts, and fine liquors in the lounge 
•Pillow menu 
•Complimentary newspaper in lounge every day (English or Spanish) 
•Free computer access in Preferred Lounge 
•Upgraded mini-bar service  
•Upgraded bath amenities 
•Books, DVD’s and CD’s available

** Added value’s are not combinable with same added value’s of other promotions. 
Applicable Dates:
Booking Dates: 25 Nov 2021 to 31 Dec 2050
Travel Dates: 25 Nov 2021 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.
Save up to 51%
Discount already reflected in rates.
Applicable Dates:
Booking Dates: 09 Jan 2025 to 26 Feb 2025
Travel Dates: 09 Jan 2025 to 20 Dec 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Receive $200 in resort coupons to enhance your stay.

Guests will receive $200 in Resort Coupons per room, per stay. 

Resort Coupons do not hold any cash or commercial value, are not refundable and non-transferable. 

Resort Coupons are valid during the original stay and cannot be combined with any other promotion or special offer. 

Redemption information will be provided by the hotel at check-in.

Important Notice: This entire offer is based on availability and can be modified or closed out at any time.


Applicable Dates:
Booking Dates: 19 Jun 2020 to 31 Dec 2050
Travel Dates: 19 Jun 2020 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.
Enjoy Unlimited-Luxury™ inclusions during your stay.

The inclusive program includes the following amenities:

  • Limitless access to gourmet à la carte dining options without reservations required
  • Unlimited international and domestic top-shelf spirits
  • Unlimited natural fruit juices and soft drinks
  • Room and concierge services (Limited availability from 7am-11pm)
  • Pool and beach wait service
  • Daily refreshed mini-bar with soft drinks, juice, bottled water and beer
  • Daily maid service
  • Endless daytime activities and live nightly entertainment
  • Theme parties, oceanfront bars and entertainment venues
  • No wristbands required
  • All taxes and gratuities

Important Information:  Redemption information will be provided by the hotel at check-in.  

Applicable Dates:
Booking Dates: 14 May 2018 to 31 Dec 2050
Travel Dates: 14 May 2018 to 31 Dec 2050
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • Barefoot Grill

    Snacks served pool side

  • Bordeaux

    French Cuisine

  • Coco Café

    24-hour dining

  • Market Cafe

    Buffet-style international cuisine

  • Oceana

    Fresh gourmet seafood

  • Romantic Dining Experience
    For your honeymoon, wedding anniversary or when you just decide to have a very special dinner with your sweetheart or friend, we can set a spectacular private dinner for your party, with a delicious menu, served exclusively at one of our appointed spots. This special dinner is served only by advance reservation through our concierge.*
    * The Romantic Dining experience is valid on all new bookings at select Secrets Resorts & Spas made now through December 22, 2021 for travel from now through December 22, 2021. Cost varies by location. With this package, guests will receive one Romantic Dining experience during their stay. The Romantic Dining experience can be arranged with the concierge upon check-in. Price is based on double occupancy, per stay. Blackout dates and restrictions may apply. This entire offer is based on availability. This offer is combinable with other promotions. Not applicable to group bookings. 

  • The Bay Café

    Signature coffee shop serving fresh made coffee and pastries


  • Various Lounges/Bars

    - Manatees

    - Preferred Club Bar

    - Rendezvous

    - Showtime

    - Sugar Reef

    - Sweet Bites

    - Gohan Sushi Bar

    - Smoothie Bar

On-Site Amenities
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service,Offsite†
  • Pets allowed†
  • Shops and commercial services,Offsite†
  • Spa†
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service, Offsite†
  • Pets allowed†
  • Shops and commercial services, Offsite†
  • Spa†
  • Tour/sightseeing desk†
  • Wireless internet connection in public areas
Off-Site Amenities
  • Meeting/Board Rooms†
On-Site Wedding Services
  • Wedding, honeymoon and spa packages
    Wedding gazebo

† Fees may apply

On-Site Recreation
  • Fitness center on-site
    The state-of-the-art fitness center provides a full range of cardio-conditioning equipment including free weights, treadmills, lifecycles, stair climbers, cross trainers, ellipticals and fitness accessories.
  • Spa †

    SECRETS SPA BY PEVONIA®


    For those seeking a sanctuary for the senses, the world-class spa offers a sublime atmosphere of pure indulgence combining hydrotherapy and pampering treatments creating a refreshing, invigorating and peaceful experience. 

    Indulge in your choice of soothing, relaxing and comfort-driven treatments, including:

    - Soothing hydrotherapy and relaxing treatments
    - Saunas
    - Steam rooms 

    - Private showers 

    - Massages
    - Facials 

    - Manicures 

    - Pedicures
    - Full-service beauty salon

  • Volleyball
  • Water activities †

    - Aqua-aerobics
    - Water trampoline
    - Kayak
    - Non-motorized water sports
    - Water polo

† Fees may apply

Customer Ratings & Reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 11724 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Secrets Vallarta Bay, love this place. Especially the staff. Be back soon.

    Another great stay at Secrets Vallarta Bay. What a beautiful place, it was awesome to see all of our friends that work there. So many of the staff treat us like family. It was amazing to see the whales from our balcony and as we walked on the beach. Special Thanks to Marianna, Pablo, Arianna and Leticia from UVC, Alejandra from the Bay Cafe. Misael and Jaime from the preferred bar, Dayana and Brandon from Carnival Buffet. All the special people that work at the Market Cafe you all hold a special place in our hearts.

    Feb 14, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Fantastic Experience!

    Our entire experience at Secrets Vallarta Bay was exceptional. Our butler, Jose Becerra, was the best. We were at the resort for our daughter’s 30th birthday, and Jose’s attention to detail, genuine care and exceptional service made the trip truly unforgettable! I also want to mention a few other amazing employees who helped make our trip fantastic - bartender Brayan, entertainment coordinators, Armando and Danielo, and Tamarindo restaurant manager, Alma. All of these amazing people are assets to Secrets Vallarta Bay, and we can’t thank them enough for their dedication and hospitality!

    Feb 14, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Secrets Vallarta Bay a little bit of Paradise.

    We have just completed a 10 day stay here . Let me begin by saying the staff is amazing . The resort is in need of an upgrade but is still very nice . I would like to give a shout out to Antonio and Sergio at Market Cafe . Great service every day . At the pool special thanks to Carlos , Daniel , Christian and his co worker Joel .Great bunch of guys. Speaking of the pool it is freezing no reason for this in Mexico in February spend the money Hyatt and pay for a heater . The food is average at best for Ai food nothing except the Clam cream soup at Oceana would get better than a 4 star in my opinion you must try that . The rooms are nice and have great views of the water and the whales that are migrating in the bay . Speaking of the rooms if you want or are assigned a Butler get anyone except Jose he should be known as the invisible man . All in all we enjoyed our stay and would come back .

    Feb 13, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Awesome retreat with my Wife!

    The resort is amazing! Not much at all I can complain about. If I was to gripe about anything it would be not enough authentic Mexican food and needs a better seafood selection at Oceana. The staff was simply amazing and very attentive to our needs!

    Feb 13, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Great Experience and A Very Nice Resort

    Comfortable room. Excellent selection of restaurants, bars and cafes. The facilities are clean and well kept. The maintenance staff was always in evidence working on the upkeep. The entertainment staff were very active. Our UVC rep, Ulyses, was extremely helpful throughout our stay.

    Feb 13, 2025
Hotel Advisories
  • AdvisoryStudent Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms. The hotel reserves the right to deny lodging to any reservations of this type.
General Policy
  • Check In: 3:00 PM
  • Check Out: 12:00 PM
  • Minimum Check-In Age: 18
  • General Policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - This hotel cannot guarantee a spring break-free environment. Student Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms.

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.

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Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319