Spacious accommodations boast Frette linens, goose-down pillows, canopied iron beds and sweeping views from a large private balcony. From the new Bob Cupp-designed golf course nearby to the delicious gourmet cuisine and spectacular sunset views at the upscale restaurant, guests will enjoy an enchanting vacation experience at this distinctive beachfront resort.


Naples - On Beach
Fort Myers, FL - Regional Southwest Airport (RSW) : 30 miles

Property Information

Year Built: 1963
Last Renovation: 2007
Accessible rooms: 5
Floors: 15
Total rooms: 189


Resort Details


Show More


Show More

Hotel Advisories

Advisory Effective immediately, all our guestroom interiors and balcony areas are now designated NON SMOKING. While the guestroom interiors have always been non-smoking, the hotel did previously permit smoking on the guestroom balconies. Moving forward, guests who wish to smoke should be referred to outdoor areas where smoking is permitted. Housekeeping will no longer provide ashtrays, matches, or other items that encourage smoking in the guestrooms.
Advisory The minimum age required for check-in purposes is 21 years old. This policy remains in effect year-round.
Advisory There is a mandatory daily fee for Valet Parking. It's currently $35 per day and subject to change without prior notification. Self-parking is NOT available.
Advisory The hotel will complete with the lobby updates by then. The Bay Tower and the Gulf Tower are open. The Beach Tower will remain closed.
Advisory The following mandatory hotel-imposed fees are charged and collected by the hotel either at check-in or check-out. Resort fee: $43.96 (Plus Tax) per room, per night Mandatory hotel-imposed fees may not include tax and are subject to change, this is an estimate of what you will be charged. The hotel can provide current fees and inclusions when you check-in.

General Policies & Fine Print

Check In: 4:00 PM
Check Out: 12:00 PM
Minimum Check-In Age: 21
General Policies:

Check-in Policy:

Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds. The hotel will place an authorization on the guest’s credit card in the amount of $100 per day based on the number of days the guest is staying. This authorization is from the credit card’s available credit limit. Once the actual amount of the incidentals is charged, the remainder is then released within 2-10 days.

Convention Policy:

Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

Hotel Spring Break Policy:

This hotel cannot guarantee a spring-break-free environment.

General Information:

Room taxes are included in vacation price.

Minimum night stay restrictions may apply.

Reservation changes may not be permitted unless authorized by the hotel.

Minimum Age Restriction:

The minimum age required for check-in purposes is 21 years old. This policy remains in effect year-round.

Hotel resort fee inclusions:

- In-room wireless internet access and public area wireless high speed internet access
- Local calls and 800 access calls  
- In room-coffee
- Beach chairs, beach towels  
- Access to pool 
- Access to the fitness center
The above list may not be comprehensive. The hotel can provide current fee and inclusions upon guest check-in.

Pet Policy Pets Not Allowed

Customer Ratings & Reviews

TripAdvisor Traveler Rating

4.5 3874 reviews
  • 5.0 star tripadvisor rating
    Get a Gulf front room- !!

    Splurge- get a gulf front room- you won’t be sorry with the beautiful sights & sounds all day **all of May is sea turtle hatching season- if you go then, the place goes practically dim @ 9:00 pm**_ lights out! 1. Whether you drive or Uber stop @ a Publix or Walgreens & pick up drinks, & snacks, pool supplies, then a liquor store to pick up whatever you like there MUCH cheaper& there is nothing real close to resort. It is lovely, clean, & compact - everything is right there- not a large resort. Stay in the Beach house - small fridge in room, bring your own Stanley or Yeti, as there is no water in room, oh except the $9.00 a bottle small tap water carafe. They have water stations by pools.Baleen is the only restaurant there, & it’s quite pricey - you could just pack sandwiches each day & use fridge . Oh, & I must say every single employee is so kind & friendly - they rock!

    May 15, 2024
  • 5.0 star tripadvisor rating
    Ask for Claude at the front desk!

    We had the MOST AMAZING time at this resort! We booked it on a whim and it was such an awesome time. The view, the room, the beach, the water....all just fantastic. Just have to give a shout out to Claude at the front desk...he absolutely made our stay all the better. His kindness and ability to help us as guests was genuinely felt. He went above and beyond for us! We really appreciated it!

    May 13, 2024
  • 5.0 star tripadvisor rating
    Beautiful Resort

    Laplaya is a beautiful resort ! All staff members were friendly and helpful, Shout-out to Bella our beach server ! She was amazing and showed genuine interest in our stay. We ate at Baleen each day and the food was top notch. Working on the beach is a hard job but they handled it beautifully.

    May 03, 2024
  • 1.0 star tripadvisor rating
    Say No to Naples

    Say No to Naples. Just seeking a winter getaway was not a good idea. Noble House resorts failed to inform me at over $700 a night in the newly renovated Beach House that a wedding for 300 was being constructed and taking place. I love weddings don’t get me wrong! But it took them 2 days to build, drill saw and set up under our room. In addition to that they cleared the beach at 4 for the ceremony and there were 1000 workers for the celebrations. The hotel staff was then missing in action for any guests not a part of the wedding. As far as the room goes it was new and beautiful but clearly no one finished the punch list. All the hardware including the sliding door handle broke off. The vanity was split in the room and the Wi-Fi weaker than a deserted island. Any phone call had to be made outside or in the lobby . I mentioned it a few times and even had a front desk representative check and reset my phone and it still never worked. Water in the room was $7.00… not even a complimentary water to be found anywhere on the property. If it wasn’t for the warm sunny weather I clearly would’ve moved down the road to the Ritz.. know this LaPlaya is a wedding venue on weekends period.

    Apr 27, 2024
  • 4.0 star tripadvisor rating
    April 2024

    La’Kennya at the front desk is exemplary! She greeted us with a warm, welcoming smile upon arrival. She shared her resort knowledge making helpful suggestions. Dinner at Baleen was very good. The weather was beautiful and the sunsets at LaPlaya do not disappoint. Lovely stay.

    Apr 27, 2024
Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319