Spacious accommodations boast Frette linens, goose-down pillows, canopied iron beds and sweeping views from a large private balcony. From the new Bob Cupp-designed golf course nearby to the delicious gourmet cuisine and spectacular sunset views at the upscale restaurant, guests will enjoy an enchanting vacation experience at this distinctive beachfront resort.

Location

Naples - On Beach
Fort Myers, FL - Regional Southwest Airport (RSW) : 30 miles

Property Information

Year Built: 1963
Last Renovation: 2007
Accessible rooms: 5
Floors: 15
Total rooms: 189

{{title}}

Resort Details

Amenities

Show More

Activities

Show More

Hotel Advisories

Advisory Effective immediately, all our guestroom interiors and balcony areas are now designated NON SMOKING. While the guestroom interiors have always been non-smoking, the hotel did previously permit smoking on the guestroom balconies. Moving forward, guests who wish to smoke should be referred to outdoor areas where smoking is permitted. Housekeeping will no longer provide ashtrays, matches, or other items that encourage smoking in the guestrooms.
Advisory The minimum age required for check-in purposes is 21 years old. This policy remains in effect year-round.
Advisory There is a mandatory daily fee for Valet Parking. It's currently $35 per day and subject to change without prior notification. Self-parking is NOT available.
Advisory A minimum mandatory hotel-imposed fee of $43.68 (tax inclusive) per room, per day, will be charged and collected by the hotel at check-in or check-out. The fee is subject to change without prior notice. The information published here is to give the client an estimate of additional fees they may be responsible for but not a guarantee of the final amount due. For detailed description of what's included in the mandatory fee please see hotel policies. Valid for Domestic only.
Advisory A minimum mandatory hotel-imposed fee of $45.00 (tax inclusive) per room, per day, will be charged and collected by the hotel at check-in or check-out. The fee is subject to change without prior notice. The information published here is to give the client an estimate of additional fees they may be responsible for but not a guarantee of the final amount due. For detailed description of what's included in the mandatory fee please see hotel policies. Valid for Domestic only.
Advisory The hotel will complete with the lobby updates by then. The Bay Tower and the Gulf Tower are open. The Beach Tower will remain closed.

General Policies & Fine Print

Check In: 4:00 PM
Check Out: 12:00 PM
Minimum Check-In Age: 21
General Policies:

Check-in Policy:

Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds. The hotel will place an authorization on the guest’s credit card in the amount of $100 per day based on the number of days the guest is staying. This authorization is from the credit card’s available credit limit. Once the actual amount of the incidentals is charged, the remainder is then released within 2-10 days.

Convention Policy:

Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

Hotel Spring Break Policy:

This hotel cannot guarantee a spring-break-free environment.

General Information:

Room taxes are included in vacation price.

Minimum night stay restrictions may apply.

Reservation changes may not be permitted unless authorized by the hotel.

Minimum Age Restriction:

The minimum age required for check-in purposes is 21 years old. This policy remains in effect year-round.

Hotel resort fee inclusions:

- In-room wireless internet access and public area wireless high speed internet access
- Local calls and 800 access calls  
- In room-coffee
- Beach chairs, beach towels  
- Access to pool 
- Access to the fitness center
 
The above list may not be comprehensive. The hotel can provide current fee and inclusions upon guest check-in.
Pet Policy Pets Not Allowed

Customer Ratings & Reviews

TripAdvisor Traveler Rating

4.5 3797 reviews
  • 2.0 star tripadvisor rating
    Not Ready for Primetime

    Unfortunately, the resort suffered from Hurricane Ian of 2022, but with the temporary closure of amenities, and the current accommodations, it does not warrant the prices being charged. It was very disappointing, and I would not be inclined to return for a stay in Naples. The hotel was not clean, and it looked like it was nowhere near being ready to reopen. I wish them all the best, but it is not worth the price currently being charged.

    Feb 23, 2023
  • 1.0 star tripadvisor rating
    Do not recommend

    Because of the hurricane most amenities were closed. They were still doing constructions on site and I could hear them drilling which made the whole room to vibrate. The room was dirty, I saw ants everywhere. The only good thing was staff. They were nice.

    Feb 19, 2023
  • 5.0 star tripadvisor rating
    Absolutely beautiful dream resort

    Arrived the rooms in the gulf tower were not connecting and not two queens And a king but one phone all the manager Claude sorted everything out and moved us to the most beautiful rooms ever! Large balconies, comfortable home from home rooms. Dielectric access to the beach. Robes. Everything just spot on. The food in the restaurants was delicious. We loved everything about La Playa. The beach is pristine. The staff and service service impeccable, especially Claude who retrieved my clothes I stupidly forgot there and gave us two wonderful rooms. We will be back next year hopefully if everything is ok in Naples after the terrible hurricane.

    Oct 29, 2022
  • 2.0 star tripadvisor rating
    Lost in a storm

    Lost a day due to storm evacuation. Not really to blame for that however, no attempt at restitution or credit delivered since package was paid in full in advance. Branding and service still matter to some consumers. Not impressed with follow up with travelers negatively impacted by circumstances. Although they assisted booking in another sister site....I did have to pay 2 additional nights at market rate to keep a roof over our heads......As long as the parent company gets paid I guess.

    Oct 18, 2022
  • 5.0 star tripadvisor rating
    a beautiful Resort

    I will definitely stay again. loved the quaintness of the spa, the staff was so friendly. Food was delicious and the atmosphere is unbeatable. gorgeous sunset. my daughter and I enjoyed the view from our balcony.

    Oct 10, 2022
Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers and round-trip airport/hotel transfers when arriving at airport closest to destination (for exceptions see Frequently Asked Questions), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. In some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Cancellation policies apply. Bookings are subject to the Fair Trade Contract. All public charter flights are operated by ALG Vacations Corp: Allegiant Air: PC 18-231, A319-156 seats or A320-186 seats /PC 18-234, A319-156 seats or A320-186 seats; Miami Air operated by TUI Airlines Belgium N.V. : PC 19-085 & PC 19-117, B737-800, 180 seats/PC 19-091, B737-800-183 seats; Swift Air: PC 19-092, B737-400-150 seats; Viva Aerobus: PC 18-228, A320-180 seats/ PC 19-079, A320-180-185 seats/PC 19-094, A320-185 seats. CST2139014-20 120319