Affiliate Program Policies, Terms & Conditions
United Vacations combines the lowest airfares on United Airlines® with everything you need to create the vacation experience you’ve dreamed of. With over 250,000 resorts and 10,000 activities in over 400 destinations within the United States, Canada, Mexico, the Caribbean, Central America, South America, Europe, Asia, Australia, and the Middle East, the world is in your hands.
A few details about our affiliate program:
- Earn commission on vacation packages (minimum air + hotel combined)
- Average order value over $3,000
- 30-Day action referral period / cookie duration with unlimited referrals
- Commissions paid upon completion of travel dates (not the time of booking)
- Access to a variety of text links and banner ads, updated frequently with our most compelling offers, allowing you to link to various pages throughout our site to maximize conversion
- Receive weekly e-mail newsletters with the latest offers, incentives, and selling tips
- Our dedicated affiliate team will work with you to help better serve your customers, drive more sales, and increase conversion
For more details, terms, and conditions, please review the information below as well as our Terms & Conditions on CJ Affiliate.
We look forward to a successful partnership.
Privacy & Security
Protected SEM Bidding
Protected Terms & Phrases: Branded keywords (terms and phrases) are off limits to Affiliates / Publishers and include, but are not limited to: United, United Vacation, United Vacations, United Vacation Packages, United Vacations Deals, United All Inclusive, United Cancun Vacations, vacations.united.com, United Cozumel Packages, United Caribbean Packages, United Cancun Packages, etc.
This includes possible misspellings, abbreviations, terms, and phrases identical to the restricted trade name but use the wrong case and the merging of the restricted trade name with other terms, words or phrases including coupon(s), promo code(s), promotional code(s), deal(s), discount(s), sale(s), offer(s), etc.
Negative Matching for Protected Keywords
Affiliates / Publishers are required to use, as negative keywords, the “United Vacations” trade name and trademarked terms and phrases in all paid advertising campaigns to include pay per click (PPC) / cost per click (CPC), display, and remarketing / retargeting.
Affiliates / Publishers are required to use the protected terms and phrases as negative broad match keywords. Negative keywords are a feature of PPC / CPC systems that block an advertiser’s ad being shown on the search results page when the user includes / uses the negative keyword or phrase within their query. Failure to add forbidden terms as negative keywords is a violation of the terms of the program.
Recommended SEM Bidding Keywords
Destination Examples (i.e. "Cancun vacations", "Cancun getaway", and "Cancun hotels"):
"Destination / activity" vacation(s), trip(s), travel, getaway(s), resort(s), and hotel(s)
Activity Examples (Can also substitute vacation(s) with trip(s) and travel):
Getaway(s), Gaming vacation(s), Spa vacation(s), Family vacation(s), Golf vacation(s), Diving vacation(s), Romantic vacation(s), Ski vacation(s), Cultural vacation(s), Luxury vacation(s), Dining vacation(s), Adventure vacation(s), Shopping vacation(s), and Sports vacation(s)
Prohibited SEM Display URL Content
Affiliates / Publishers are not authorized to incorporate into any paid advertising the URL of United Vacations (https://vacations.united.com/ or the incorrect www.unitedvacations.com). These restrictions include all links used for search engine marketing and paid advertising campaigns.
Affiliates / Publishers utilizing search engine marketing and/or pay per click campaigns are not authorized to link directly to United Vacations web site through search engines; this refers to PPC / CPC keyword or text ad destination URL's as well as display URL’s. Links within search engines must direct visitors to the publisher's web site, without redirects, and not to United Vacations.
Prohibited SEM Ad Copy Content
Affiliates / Publishers are not authorized to incorporate into any paid advertising the United Vacations brand or the URL of United Vacations (https://vacations.united.com/ or the incorrect www.unitedvacations.com). These restrictions include all links used for search engine marketing and paid advertising campaigns.
Creative, Copy & Content: Affiliates / Publishers are not authorized to exploit creative, copy, or content from the United Vacations web site for use within their own web sites. This includes search engine marketing and pay per click campaigns. Any publisher found utilizing United Vacations creative, copy, or content will be removed from our CJ Affiliate Program.
Special Instructions for Search Marketing Publishers
Search Engine Marketing (SEM) Policy: Affiliates / Publishers engaging in Search Engine Marketing to include Search Engine Optimization (SEO) and /or pay per click advertising (PPC) to promote United Vacations are not authorized to bid on keywords incorporating the "United Vacations" trade name (A.K.A. branded terms) or any variation there-of.
Outside Technologies: Affiliates / Publishers are not allowed to use any outside technology to access, crawl, acquire, copy, "deep-link," “inline-link” or "page-scrape." This includes the use of "robots," "spiders" or other automated devices.
Web Site Cloning, Branding, & Self-Promotion: Affiliate / Publisher sites may not divert or pull internet traffic away from https://vacations.united.com/. Affiliate / Publisher domain names cannot contain any variation of the words United Vacations at any time, nor can the site resemble https://vacations.united.com/. Affiliates caught using outside technologies to compromise https://vacations.united.com/ infrastructure and resources will be terminated from the program.
Affiliates / Publishers are only allowed to link and promote their own web site/brand through search engines, not United Vacations. Failure to add forbidden terms as negative keywords is a violation of the terms of the program. Affiliates / Publishers are not allowed to use any outside technology to access, crawl, acquire, copy, "deep-link," “inline-link” or "page-scrape." This includes the use of "robots", "spiders" or other automated devices.
- First Offense: Affiliate / Publisher will receive notification from United Vacations and will be given one week to comply.
- Second Offense: Affiliate / Publisher will be removed from the program.
Right of Termination: United Vacations reserves the right to terminate any Affiliate / Publisher from this program for any reason. Should this agreement be terminated you must immediately remove all links to https://vacations.united.com/.com from your web site and platforms.
Prohibited Web Site Content, Coupons, & Promotion Codes: Affiliates / Publishers may only use coupons and/or promotion codes provided through the affiliate program via CJ Affiliate (those that are not excluded or exclusive). Affiliates / Publishers are only authorized to advertise coupons and/or promotion codes that are found within CJ Affiliate (those that are not excluded or exclusive).
Sales generated through unauthorized coupons and promotion codes are not commissionable. Affiliate / Publisher agrees to remove any coupon and promotion code from its web site upon the request of United Vacations. Toolbars, browser extensions, adware, and spyware are not permitted. Forcing clicks is not allowed.
Unacceptable Web Sites: Each application and web site must go through a rigorous application review process. Applications will be evaluated to determine affiliate / publisher partnerships that best fit with United Vacations' business model, marketing goals, and objectives. The acceptance or decline of any applicant is at United Vacations sole discretion for any reason. This includes applications for sites that contain explicit content that could be classified as defamatory, sexually explicit, violent, or do not in our discretion maintain a reasonable standard of performance or quality. All applicants will be notified of their acceptance or rejection.
Use of Logos, Trademarks, & Links in Web Sites: This policy also covers the use of the "United Vacations" trade name links provided by United Vacations through CJ Affiliate. Approved affiliates / publishers may use the links, banner ads, graphics, and logos provided via the CJ Affiliate interface. These creative materials provided by United Vacations through CJ Affiliate may only be used within approved Affiliate / Publisher web sites, not within search engines or pay per click campaigns. Use of any other content (images, logos, text or screenshots) from https://vacations.united.com/ without prior written approval is strictly prohibited.
United Vacations makes available the HTML code which provides special tagged links to https://vacations.united.com/ pages. These links include tracking codes which determine commission fees. As the Affiliate / Publisher, you must ensure each of the links between your web site and https://vacations.united.com/ are tagged links. United Vacations will not be responsible for lost commissions due to non-tagged link usage.
Additional Promotional Methods
Social Media: Affiliates / Publishers are NOT permitted to promote https://vacations.united.com/ via Instagram, Facebook, Twitter, Pinterest, or any other social media platform.
Non-Commissionable Items: Commission is excluding taxes and fees. Sales generated through unauthorized coupons / promotion codes are not commissionable. Commissionable bookings are for flight + hotel packages with/without activities and/or car rentals. Flight-only, hotel-only, activities-only, and car-only bookings are not commissionable.
Coupons & Promotional Codes: Affiliates / Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program / CJ Affiliate platform (those that are not excluded or exclusive).
Cash Back Publisher Policy: ALL rebates must be in the form of cash back and no rebate can be given at the time of purchase.
Special Instructions: Non-authorized coupons and promotional codes include site-wide, otherwise publicly available offers. If a publisher is found promoting unauthorized coupons and promotional codes, United Vacations will reverse commissions.